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Product

Ad Hoc’s product practice helps government build the right things, in the right ways.

We do this by working with our customers to measure success in outcomes, rather than output. Our product approach uses agile and human-centered design principles to understand problems and shape solutions. We start by defining the problem and use discovery techniques like formative user research and prototyping to broaden our understanding and explore solutions. All of this is guided by a customer-designated Product Owner, who helps us manage priorities and what we learn from users along the way.

Ad Hoc product managers often play the role of servant leader, strategist, and coach. They help drive products and experiences forward based on the needs of people, rather than requirements.

Product team skills

  • Project kickoffs
  • Discovery and ideation workshops
  • Rapid prototyping
  • MVP definition
  • Goal setting and KPI definition
  • Roadmap planning
  • Product backlog development
  • User story generation
  • Product insights and reporting
  • Product owner training
  • Agile and human-centered design training

Product Principles

  • We view our work as a service design challenge, not a technology problem.
  • We define success in terms of outcomes for people, not output delivered.
  • We leverage agile and user-centered design principles to discover solutions, rather than work towards predefined requirements.
  • We work cross-functionally from start to finish towards shared outcomes, rather than in siloed phases.
  • We empower clients to own and evolve what we deliver.

Our Product team

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Recent Product posts

Four myths about applying human-centered design to government digital services

February 20, 2020

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While human-centered design (HCD) is gaining traction, its underlying concepts are sometimes misunderstood. This can mislead teams into thinking they’re working in a human-centered way when in fact, their work is largely driven by requirements.

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The 21st Century IDEA Act Playbook Part 2: Search, security, and serving users

August 21, 2019

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In this section, I’ll continue looking at the IDEA Act’s new requirements for public websites and digital services, including a deep dive into what it means to design services around the needs of your users.

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The 21st Century IDEA Act Playbook Part 1: Accessibility, appearance, and overlap

August 15, 2019

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Reading the IDEA Act, I saw much of how Ad Hoc works with our customers on government digital services. I thought it would be helpful to share our experience in implementing these kinds of digital services.

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Defining digital services and what they mean for product teams

August 14, 2019

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We don’t have a shared definition for what government digital service means. This post offers one perspective by outlining how we think about digital services and how these ideas relate to our product practice.

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Prototyping the Ad Hoc Hotel & Casino

June 13, 2019

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We used this scenario to introduce people to the human-centered, service-design-rooted processes we employ to understand a problem, learn quickly, and adjust.

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Product management at Ad Hoc

May 31, 2019

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At Ad Hoc, we define product management as “the practice of shipping the right things, given business goals, user needs, and constraints.” It’s a discipline, not a process, for maximizing value.

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