Case Study Articles

Lorem nope-sum: The benefits of using realistic content in UX research

February 23, 2021

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Placeholder content can trip up users and give you poorer results. When testing new designs with users, realistic content is key to convey the purpose and use of your designs

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Modernizing how Medicare beneficiaries find and enroll in coverage

April 09, 2020

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Our approach to the Medicare Plan Finder was to build a tool and process that would allow us to continuously improve what we provided to beneficiaries and those who support them.

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Launching a government MVP in less than a month

October 01, 2019

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On behalf of the Centers for Medicare & Medicaid Services, we recently launched a site for insurance issuers. We went from zero lines of code to a production MVP serving pilot users in under a month.

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Expanding the possible with the Find Local Help tool

June 20, 2019

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Find Local Help is a tool from Healthcare.gov that connects people to in-person, one-on-one help signing up for health insurance. In 2017, CMS contracted with Ad Hoc to improve the performance and user experience of the tool.

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HealthCare.gov turns five

November 01, 2018

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Over the past five years, Ad Hoc has played a critical role in the recovery effort for HealthCare.gov. Our efforts embody the core values we hold today: an emphasis on practicality and a focus on the people impacted by our work.

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Validating business rules and building confidence through tests

July 20, 2018

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Digital transformation or legacy modernization efforts, while motivated by concerns such as finances, new technology, or shifting priorities, can be risky endeavors from a logistical perspective, and are often dominated by the needs of operations.

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Getting help, fast

June 09, 2017

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HealthCare.gov has a service called Find Local Help that allows people to search for one-on-one help. This vital search had problems sustaining more than a small set of searches at a time.

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The HealthCare.gov rescue

February 09, 2016

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In the days following the initial launch of HealthCare.gov, Greg Gershman and Paul Smith, who would eventually go on to found Ad Hoc, joined a group gathered to rescue the site.

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Window Shopping at HealthCare.gov

April 07, 2015

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We delivered HealthCare.gov's first window shopping application, empowering millions of Americans to quickly comparison shop for health insurance.

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Vets.gov

April 07, 2015

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Creating a new way for Veterans to get the services they need.

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Patient Evaluations

April 07, 2015

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Faced with a growing backlog of claims, we built a new, flexible solution that helps VA medical examiners do what they do best — help patients get the care they need.

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