Maturing a process is not easy, even if there is interest. It’s incumbent on human-centered design practitioners to recognize where an agency is with their practice, so they can identify how to help them grow.
Cohorts is Ad Hoc’s custom-built user research participant management application. Cohorts has been used at some point by nearly every research team at Ad Hoc, however, we’ve run up against Cohorts’ limits.
I have an anthropology degree, and I believe that working in User Experience (UX) research is one of the most meaningful applications of that training.
