Caitlin Weber

Caitlin Weber's blog posts

Prototyping the Ad Hoc Hotel & Casino

We used this scenario to introduce people to the human-centered, service-design-rooted processes we employ to understand a problem, learn quickly, and adjust.

The power of being naive

Subject matter naiveté is our expertise. We’re hired to be experts in process, creation, and problem solving, and the primary tool we use to do this work is asking questions.