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Sarib Mahmood


A purist at heart, Sarib is guided by four principles: sense and simplicity, purity and perfection. He applies these to life, as well as the products he builds at Ad Hoc.

Sense - everything should have a purpose and make sense. If it doesn’t, keep asking why.

Simplicity - a state that is free from redundancies, code bloat, and technical debt. Till it is reached, keep optimizing.

Purity - much like a cup of black coffee unravels flavors that cream distorts, homogenous systems work better together and are easier to maintain. Keep it pure.

Perfection - although unattainable, the pursuit of perfect form and function should never cease. Keep iterating.

To unwind, Sarib enjoys exploring single-origin coffees from around the world.

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