Video: Adding a native mobile app to strengthen your CX strategy

Including a native mobile app as a part of an agency’s overall strategy is the perfect chance to acknowledge people’s needs and provide efficient, secure access to the services you provide them. By not considering this channel, agencies are missing a significant opportunity to connect with the public and improve their customer experience (CX).

In our recent webinar, Mobile Success: Lessons for Improving CX with Native Mobile Apps, Ad Hoc’s Senior Director of Technology Mark Headd led a conversation with Design Manager Jen Ecker and Product Manager Matt Hall about the importance of considering native mobile apps and the advantages they offer alongside agencies’ existing channels like responsive, mobile-optimized websites.

During their discussion, Jen and Matt highlighted their experiences working with The Department of Veterans Affairs (VA) in building the hugely successful VA Health and Benefits mobile app that so many Veterans have come to rely on.

We invite you to check out the full recording to learn more about the VA’s success story and how they determined native mobile was the correct choice for them. You’ll also hear the panel’s guidance on how to determine if a native mobile app is right for your agency and the steps you should take to make your native mobile app journey a successful one.

Email Ad Hoc at hello@adhoc.team to learn more about how we can help you develop and launch your own.